I started VydeoEase because I felt there was a need for cost-effective video post-production for small to medium-sized businesses. While our niche is real estate agents, I’ve noticed that coaches and many other small businesses want to use our service because it saves them a huge amount of time and effort. I’ve always had an interest in being an entrepreneur. Since we were young, I would pitch ideas to my wife, and every time I heard, “Meh, yeah, that’s good, but…” or “Good idea, but how would we make money?”. I hadn’t thought it out completely.

Through years of learning and then teaching marketing to small and medium-sized businesses in my B2B publishing roles, I saw that there are people who own businesses, and they are amazing at what they do. I knew engineers who could create magic out of thin air and then put it on a shelf, waiting for someone to buy it. I met many small business owners who knew they had to do something to get their name out there to help sell their products, but they just didn’t take it to the next step to become big. Since being in real estate, I have tried everything to market myself. Posts, ads, direct mailers—I won’t door knock or cold call just because I hate it when people try to sell me something when I’m not ready to.

Then I met my video mentor, who put the video into perspective. It’s there when the prospect wants to learn about your service or product. With YouTube, you’re searchable. When a prospect is searching on Google or YouTube, they will see your video. Your video works 24 hours a day. Video will attract the right people to your business. Being consistent helps you in more ways than you think. I need to manage my business, not videos. So I started recording myself, and I was horrible and nervous; I couldn’t even put a sentence together. I didn’t know what to say next to stitch it all together. Editing took 6–10 hours because I wanted it just perfect. And that took away from bringing in new business. I knew I had to hire someone to help me. I enjoyed the editing part. It was my creative outlet. But I also knew that I was bringing in more business. So I set time aside to hire someone with the idea that this has to be a pain for millions of business owners across the world.

It took me months of creating a job request, screening, interviewing, and coming up with the most talented editors I could find. Then I knew it would take even more time to show them what I wanted, and I trained them to deliver finished videos on time. This was so painful! It took way more time for me to focus on working with someone who had a business opportunity.

I pitched this idea to my wife, and for the first time in almost 30 years, she said, “This is the one!” So I talked to my editors and said we needed to make this into a business. And they were on board. They love coming up with ideas and new ways to deliver great videos. They have complete ownership of learning new techniques, sharing with the rest of the crew, and helping each other out when something happens to them or their computers. I’m so grateful that I met these amazing people. They love their job. They love helping our clients, and we’re all benefiting from it. We’re not perfect, but we admit our failures and make good on them. We’re willing to try new ideas in the hope of creating a new service that others will benefit from. We’re always learning from each other and our clients on how we can improve our service by 1% every day.

As I said before, we aren’t perfect. We have growing pains and issues, but we’re all working together to make our service better. The key offerings VydeoEase delivers are videos delivered consistently every week and on time. Technical skills are taught so our clients don’t have to learn, master, and teach them. Managed editors who always strive to make each video better. Management staff that takes ownership of their department. Willingness to learn from our clients. Admit it when we make mistakes. Improving our offerings to make our client’s businesses flourish.

I’m so grateful that I met these amazing people. They love their job. They love helping our clients and we’re all benefiting from it. We’re not perfect, but we admit our failures and make good on them. We’re willing to try new ideas in hope of creating a new service that others will benefit from.

We’re always learning from each other and our clients on how we can improve our service 1% every day. Like I said before, we aren’t perfect. We have growing pains, we have issues, but we’re all working together to make our service better.

The key offerings VydeoEase delivers, are: Videos delivered consistently every week, on time. Technical Skills taught so our clients don’t have to learn, master and teach them. Managed Editors that always strive to make each video better. Management staff that take ownership of their department. Willingness to learn from our clients. Admit it when we make mistakes. Improving our offerings to make our clients business flourish.